Alphabet's venture arm, GV, formerly Google Ventures, invested in start-ups in life sciences as well as AI, where Google itself is very active. Corporate Venture Capital is an extremely strategic tool in creating innovation because the giants venture into tapping the start-ups world. Creating synergy, enhancing the culture of innovation, thus increasing market reach and accelerating R&D activity, CVC brings big companies ahead in the current shifting markets. Of course, there are difficulties, but strategic advantages make the concept of CVC.

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